Business Editors/High-Tech Writers

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--June 18, 2003

Google, developer of the award-winning Google search engine, today announced a new self-service option for Google AdSense, a program that enables website publishers to serve ads precisely targeted to the specific content of their individual web pages. With Google AdSense, publishers serve text-based Google AdWords ads on their site and Google pays them for clicks on these ads -- users benefit from more relevant ads and publishers can maximize the revenue potential of their websites. The self-service option augments the existing content targeting services for publishers announced by Google in March 2003, now making this service available to a broader universe of high-quality websites.

Website publishers that already serve ads on their pages can use Google AdSense to complement their existing advertising and reduce unsold inventory. Additionally, publishers that do not currently display online advertising can integrate Google's targeted ads with minimal effort. Publishers apply online and once approved by Google for participation in the program have instant access to Google's network of search advertisers - comprising more than 100,000 advertisers, ranging from large global brands to small and local businesses.

This depth and breadth of advertisers provides publishers with ads that are highly relevant to their content, even if it is specialized.

"Google AdSense improves the overall web user experience by bringing relevant, unobtrusive, text ads to web pages rather than disruptive, unrelated ads such as pop-ups and animations," said Sergey Brin, co-founder and president of technology at Google. "By providing website publishers with an effective way to monetize content pages on their sites, Google AdSense strengthens the long-term business viability of content creation on the web."

"Google has dramatically improved our ability to reach our readers with very targeted advertisements," said Robert Hoskins, group publisher, Broadband Wireless Exchange, Inc. (bbwexchange.com). "We are now able to reap thousands of dollars in additional advertising revenue each month that we probably would have missed without Google AdSense."